THAT’S L’ESPRIT LIBRE

Club Med is launching a new brand campaign with a powerful tagline:
That's l'Esprit Libre.

L'Esprit Libre represents those moments when we finally feel on vacation, disconnecting from the worries and mental burden of everyday life to fully embrace the present moment.

§ When you get up, only to lie down elsewhere.

§ When the only laundry you hang, is your swimsuit over a chair’s armrest.

§ When you’re so laid-back, you can’t remember when you last wore shoes.

§ When you’re so completely carefree, the only thing on your mind is a sun hat.

This campaign was created by 180 Agency, based in Amsterdam, collaborating with the director Jules Renault and the photographer Ronan Gallagher.

Together, they pay a heartfelt tribute to Club Med's origins, which emerged as a necessity in post-war Europe, and pursue a refreshing creative shift.

Finally, That’s L'Esprit Libre campaign represents a gift of well-deserved peace of mind and a chance to embrace a new way of living, full of freshness, freedom, and elegance.