That's L'Esprit Libre

Club Med, That's L'Esprit Libre
Since its creation in 1950, Club Med's ambition has been to organize free-spirited vacations without constraints. Through 70 resorts around the world, discover the true definition of premium all-inclusive: authentic gourmet experience, diversity of land and water activities, for kids strating 4 months.

Club Med is launching a new brand campaign with a powerful tagline:
L'Esprit Libre represents those moments when we finally feel on vacation, disconnecting from the worries and mental burden of everyday life to fully embrace the present moment.
• When you get up, only to lie down elsewhere.
• When the only laundry you hang, is your swimsuit over a chair’s armrest.
• When you’re so laid-back, you can’t remember when you last wore shoes.
• When you’re so completely carefree, the only thing on your mind is a sun hat.

Discover the backstage
This campaign was created by 180 Agency, based in Amsterdam, collaborating with the director Jules Renault and the photographer Ronan Gallagher.
Together, they pay a heartfelt tribute to Club Med's origins, which emerged as a necessity in post-war Europe, and pursue a refreshing creative shift.
Finally, That’s L'Esprit Libre campaign represents a gift of well-deserved peace of mind and a chance to embrace a new way of living, full of freshness, freedom, and elegance.