Club Med is launching a new brand campaign with a powerful tagline:
That's l'Esprit Libre.
L'Esprit Libre represents those moments when we finally feel on vacation, disconnecting from the worries and mental burden of everyday life to fully embrace the present moment.
§ When you get up, only to lie down elsewhere.
§ When the only laundry you hang, is your swimsuit over a chair’s armrest.
§ When you’re so laid-back, you can’t remember when you last wore shoes.
§ When you’re so completely carefree, the only thing on your mind is a sun hat.